Jeff Gothelf

I believe too much time and money is wasted on ideas that don’t work. The world, driven by technology, is changing too fast for us to reliably predict what will work. Today’s leaders must inspire and collaborate, not micromanage, to drive agility and innovation in their orgs.

I believe humility and learning are in short supply. To improve that, I teach executives and teams — through remote advising & coaching, workshops, keynotes, & books — to focus on their customers, learn from mistakes and create an agile culture that continuously improves their products and services and the way they work.

I am the co-author of Sense and Respond, Lean UX and Lean vs Agile vs Design Thinking. Recently, I co-founded Sense & Respond Press, a publishing house for modern, transformational business books.